Hooqy Media Blog

In order to be profitable, your blog or website must generate sufficient income to cover not only your actual costs, but to pay you for your time and expertise. The costs you can keep under control by intelligently managing the money you spend on promotion and bandwidth. Potential customers you manage by attracting and keeping interested readers. But to make a profit, you’ve got to make a sale, and there are two ways to accomplish that: selling clicks or coffee cups.

The first method, selling clicks, means placing ads, like banners, on your site. When your customers click the ads (or occasionally when they simply view them) you collect a payment from the advertiser. In this case, your customers are companies to whom you sell access to your readers.

The second method, selling coffee cups, is not limited to ceramic drinking devices, but to anything you sell directly to your readers. In this case, your readers are your customers, purchasing from you products that advertise your site or information only you can provide.
Selling clicks is the easiest and most popular of the two methods, so let’s take a look at it first. But first, let’s take a look at your readers.

Readers don’t love ads. They don’t love banners. They don’t love intrusive, flashing distractions and you’re not going to please them by placing ads on your page. Thus you must take the advice Machiavelli offered his prince six centuries ago: “While it may not always be possible to be loved, it’s critical to avoid being hated.” That advice, delivered in a political context, holds true in an advertising one. It’s critical that if your ads do not attract readers to your site (and it’s a guarantee that readers are not coming to admire your banners), you should at least make an effort not to drive them away.

Contextual Ads Program

You’ve seen the towers on hundreds of sites: ever-changing boxes of text ads that reflect the content in front of the reader’s face. If you are reading about an election, the ads may be related to political parties. If you’re reading about automobiles, the ads may be hawking car parts. Whatever the ads are selling, they are somehow related to the content and therefore of interest to the reader.

Hooqy Media provides this nature to the website owners.Hooqy Media ads can be found on thousands of blogs and retail sites, and there’s a reason for it: with Hooqy Media Publisher program you don’t need to choose which ads you’ll display and you don’t have to find your own advertisers. You simply sign up for the program and Hooqy Media Ad System will scan your page, assigning advertisements based on your content and displaying them in a Text/Graphical Banner, In-Text Ads, CPV Pop Ad or Interstitial Ads on your page through a small piece of code you integrate into your design. When a reader clicks/view on the ad, you receive a commission (60% profit share) for delivering that reader to the advertiser’s website. Because the ad content is related to your page, the odds of a reader clicking/viewing are much higher than random ads you might otherwise feature.