Hooqy Media Blog

Researching Keywords For What’s Hot Right Now

Finding keywords for what topics and events internet users are searching for now is easy.  You can use Google Trends http://www.google.com/trends/hottrends which will tell you hot keywords as it updates all day long.  Other methods include subscribing to Google News Feeds http://news.google.com and news feeds from top sources in your niche.

Researching Keywords that Will Be Searched For

There’s actually no away of completely predicting what others will be searching for in the coming weeks/months/season. 

However, this is one of the best SEO tactics you may have never heard of.  The tough part, as said, is that there’s no magic tool that will tell you what terms will be searched for.

One tactic you could use is to capitalize on traffic during Christmas time.  There are entire sites dedicated to baking during the holiday season, etc.

Go to Google Trends and search something seasonal like Christmas Recipes.

Case Study:

Recently we help a client to design a landing page for Christmas Promotion and got a ton of traffic in the month of
November and December.  We also got more lead at the same time.  How did we know these things would be popular?  We used Google Trends:

http://www.google.com/trends?q=christmas+product&ctab=0&geo=all&date=all&sort=0

Case Study:

ProBlogger.net’s Darren Rowse claims he began hitting the 1,000 visitors a day mark when he began predicting what terms will be searched:

http://www.problogger.net/archives/2007/09/13/getting-to-1000-visitors-a-day-when-to-go-pro-
net-or-com-and-lonely-bloggers-reader-questions-answered/