Hooqy Media Blog

This may sound so obvious but people are still doing this wrong. I still see people quote how taking the graphics off his sales page actually increased his conversion.
First of all, some people got the point totally wrong… It wasn’t that graphics don’t work. It was that you shouldn’t presume anything, you should always test [...]

Know the Press
In public speaking, understanding your audience, their preferences and moods, is a critical factor in the success of your speech. Just as telling lewd jokes at a eulogy will be inappropriate and talking about your sob stories at a first date (come on, don’t tell me your first dates are easier than any [...]

I’m tempted to call this the most important topic how to write a Press Release. Let’s look at the primary purpose of a press release.
Content Matters
A press release, or a news release (if that helps you understand it better), is meant to be read by journalists, editors, newspaper staff – people in the media.
I want [...]