Something about advertising in Hooqy Media
Tuesday, June 23, 2009 22:41Many popular websites sell their space on the website to advertising networks like Hooqy.com.
Hooqy Media then can offer you CPC/CPMbanner and full page advertising on few sites in the same category or in all sites of the network. This means that your ads will appear on dozens or even hundred sites that have agreement with the network.
Targeting
Targeting your advertising means showing your banner ad to a visitor, who might be interested in your product /services.
Example with advertising of tours to Italy on the info-portal about Italy goes here as well. You can do targeting by category (for example Business, Finance, Insurance, Travel) or geographical targeting (only for US residents, Europe, China etc).
If you buying banner advertising from advertising network, then targeting is very important, as you don’t want you banner impressions to run out in vain on some site that cannot possible bring you potential visitors.
You can do targeting by both criteria even if you advertise on a single site. Limit you banner placement to certain categories and you can also ask to show your banner only to visitors from certain location. Good ad serving software can check IP and show different ads.
Ways of banner advertising
Buying impressions – you buy certain amount of your banner impressions.
Normally the minimum buy starts from 5 000 impressions and some sites or networks can require a minimum buy of 50 000 impressions. You banner will be rotating on the site(s) until it will be shown this number of times.
Buying fixed placement – this can be arranged if you advertising on a single site, you buy advertising space for your banner on the site for a certain period of time.
You are not given in advance number of impressions your banner will get, but normally sites can predict this judging from their statistic reports. If you buying fixed placement, no other banner will be shown on this reserved place while your campaign lasts.
Buying clicks – instead of buying number of impressions you buy number of clicks on your banner. For example if you are buying 100 clicks on your banners, your banner will be rotating on the site(s) until it will be clicked on 100 times.
This is more preferable way of advertising, since it means you are buying actual visits to your site (even if click not always means unique visitor – someone can click on the banner twice and this would mean 2 click, unless ad software counts only unique clicks on the banner).
The cost
The prices for online advertising may vary depending on place & type and other special conditions of advertising.
As network advertising, prices here vary depending on targeting and volume of buy.
You can get Run of network (non-targeted advertising) for as low as $0.25 CPM and highly targeted by category can cost you from $0.5 to $2 CPM depending on the volume you buy. Cost per click can be from $0.05 to $1.50. Full page ads can be from $0.004 to $0.01 cost per one visit.
