Four Key Marketing Fundamentals For The Online/Offline Mix
Thursday, February 19, 2009 0:164 main ways of using online marketing as an integrated part of your marketing mix. These include:
1. Lead generation. Getting exposure for your product or service is the first vital key to a successful marketing process.
2. Your sales process. A good sale process educates your prospects on why they should buy from you and educates your customers on why they should buy from you over and over.
3. Your follow up process. If you want a stable thriving business you need to keep educating and following up on your customers after you’ve made a sale. Over-delivering with high quality products and exceptional service also makes it far easier to use the next key..
4. Getting referrals. Your reward for educating your prospects and clients and over-delivering with service and value is a whole pile of very happy people who will be thrilled to talk to others about you.
When you integrate online marketing you can make your business message “go viral” often on auto-pilot with hundreds, even thousands of your customers spreading the word about you.
Now let’s drill down into proven online strategies you can use to power up each of these key areas.
