Hooqy Media Blog

Some advertisers complain with us that the bid prices of some popular keywords are higher than others. We understand that this issue occurs in keyword targeting ad network including Hooqy. When keywords yield high conversion rates, the advertisers are willing to bid higher. As a result, the bid price is controlled by the market, not by the ad networks.

To bid keywords at lower cost, we suggest our advertisers to use misspelled keyword strategy. You can use misspelled search terms and keywords that can be spelled in a number of ways, such as geographically different UK and US spellings. These terms, while highly searched, may not be used for many advertisers and therefore give your campaign a competitive edge.

Wrong spelling in Internet search is a pretty common thing in the internet. Bidding for misspelled keywords make sense if you want to lower the price and get the same impression of spelled keywords. As you know, PPC and PPV advertising charge you a certain amount per click/per view and this amount varies depending on the competition among advertisers for certain keywords. For example, if Hooqy may charge your $10 for the keyword ‘diabetes’, the bid for its misspelled alternative will be a lot cheaper (something like $2 or so per click).

This is an excellent mechanism to tap into a percentage of search users who make typos at a lower cost.

Some advertisers will question us whether misspelled keywords are really useful or not. Although English is a global language, the number of people who claim English as their first language is still a small percentage of total Internet users. According to statistics, hardly 8% of the world population use English as their first language. According to our research, there is 32% lead generation which are converted by misspelled keywords.

Misspelled keywords can be useful and allow your campaign to:

1. Target visitors that are commonly misspelled, for instance ‘camra’ instead of ‘camera’
2. Get good traffic from profitable popular search terms that have low levels of competition
3. Capture regional spelling variations, eg. both UK and US spellings of words such as ‘optimisation’ (’optimization’)