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	<title>Hooqy Media Blog &#187; Search Engine Marketing</title>
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	<link>http://blog.hooqy.com</link>
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		<title>Find The Profit Keywords Less Than 3 Minutes</title>
		<link>http://blog.hooqy.com/2009/find-profit-keywords-3-minutes/</link>
		<comments>http://blog.hooqy.com/2009/find-profit-keywords-3-minutes/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 05:04:50 +0000</pubDate>
		<dc:creator>hooqy</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Alexa]]></category>
		<category><![CDATA[Articles directories]]></category>
		<category><![CDATA[google keyword]]></category>
		<category><![CDATA[keyword suggestion tool]]></category>

		<guid isPermaLink="false">http://blog.hooqy.com/?p=332</guid>
		<description><![CDATA[Almost all the information and tools created around finding good keywords to rank high for in Google, is based on speculation.
We have learned that if we have the keyword in our domain name, in the title, context, and in anchor text, we will rank high in the search result on Google. Especially if we also [...]]]></description>
			<content:encoded><![CDATA[<p>Almost all the information and tools created around finding good keywords to rank high for in Google, is based on speculation.</p>
<p>We have learned that if we have the keyword in our domain name, in the title, context, and in anchor text, we will rank high in the search result on Google. Especially if we also have relevant links from other<br />
websites pointing back to our website.</p>
<p>Therefore, we analyze, and search for keywords based on these criteria. This is probably a correct conclusion, but we do not know this with certainty. It may therefore, be a waste of time searching for keywords where we see that other webmasters and marketers haven&#8217;t been good enough to optimize their websites within these criteria.</p>
<p>In cases where we have no other option, this is the way to do a keyword search, until otherwise proven.</p>
<p>I personally, do not like to base my time and my income on speculation, and you shouldn&#8217;t either.</p>
<p>In my opinion, there is only one truth, written in stone, when it comes to determining keywords that it is easy to rank high for with Google.</p>
<p>If you can find keywords where you see that Google has ranked articles from articles directories or other context from Web 2.0 sites, among the 10 first search results, then the keyword probably is easy<br />
to rank for.</p>
<p>If an article, submitted to a 3 part website around a subject is all it takes for Google to present it at their 1 page result, it probably means that Google do not find enough relevant information to present to<br />
their users, at this moment.</p>
<p>Our goal is also to determine those keyword phrases with highly search volume and low real competition, so we can rank our content inside the first 10 result in Google, for free.</p>
<p><strong>Tools We Will Use.</strong></p>
<p>The tools we will use are web pages that we all are familiar with. It is the combination, and the approach to them that will probably be new to you.</p>
<p>We will be using.</p>
<p>1. Alexa (Primary tool)<br />
2. Articles directories and 2.0 websites (Primary tool)<br />
3. Google (Primary tool)<br />
4. The Google&#8217;s keyword tool (Sublimental tool)</p>
<p><strong>Alexa</strong></p>
<p>We know Alexa as a website that publishes data on how much traffic a website receives. They rank web pages according to a scale were as a lower score a website has, the more traffic this website receives.<br />
Alexa&#8217;s way of ranking a page, is that they rank websites with a system, where their highest score is 1. If a website has an Alexa ranking of 1, it means that the website is among the mostly visited website on the net.</p>
<p>We will use Alexa to find keywords that have a lot of traffic. </p>
<p>Alexa has, in fact, a feature where you can see what keywords that drive most traffic to the website they have analyzed.</p>
<p><strong>Articles directories and 2.0 websites</strong></p>
<p>Most of us know about the various Article&#8217;s directories like Ezinearticles, Goarticles etc.</p>
<p>We use those directories as places where we submit our articles so other webmaster can pick them up and by this, we will spread our articles, and expose our website to so many people as human<br />
possible.</p>
<p>We also use Article&#8217;s directories to retrieve relevant articles which we can use on our own websites.</p>
<p>We use web 2.0 sites like Facebook, Squdoo, Hub, and other social sites as places where we can directly communicate with like-minded people.</p>
<p>What we almost never think about is that these websites are user-driven. This mean that it is we, as users, who are giving this website&#8217;s content, and it is also we, the users, who decide what topic is most popular.</p>
<p>Since the majority of users are marketers, especially those who submit articles to Article&#8217;s directories, the content in those websites is also highly market-oriented.</p>
<p><strong>Google</strong></p>
<p>I will not insult your intelligence telling you how to use Google.com as a search tool.</p>
<p>We will use Google to make sure that those keywords and keyword phrases collected from Alexa still contain articles and pages from articles directories and web 2.0 websites among the first 10 search result in Google.</p>
<p>We also want to see if there are Adsense ads on the right side of Google search results, proving that this is a marked oriented keyword.</p>
<p><strong>Google Keyword Tool</strong></p>
<p>We do not have to use this tool at all, because Alexa is telling us that this keyword has a lot of traffic.</p>
<p>You can use it if you want to, just to make sure that this keyword generates traffic.</p>
<p>When you use Google Keyword Tool, make sure that you use the “exact match” feature so you find the search volume for that keyword, as is, and not as a part of a longer keyword phrase.</p>
<p>I will use GKT in my 3 case study, as evidence of traffic.</p>
<p>The Google&#8217;s keyword tool is not 100% adequate when it comes to how many searches there is for a keyword or keyword phrase.</p>
<p>Don&#8217;t hang yourself up in those numbers, because Alexa has already told us that those keywords are responsible for the majority of the traffic to the website, so we know that those keywords are generating traffic.</p>
<p>You can also use other keyword tools as “Wordtracker” and similar tools that give out search volume for specific keyword phrases instead of Google Keyword tool.</p>
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		<title>Misspelled Keyword Strategy To Lower Your Competition</title>
		<link>http://blog.hooqy.com/2009/misspelled-keyword-strategy/</link>
		<comments>http://blog.hooqy.com/2009/misspelled-keyword-strategy/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 15:42:50 +0000</pubDate>
		<dc:creator>hooqy</dc:creator>
				<category><![CDATA[Pay Per View CPV]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[keyword strategy]]></category>
		<category><![CDATA[misspelled keyword]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[ppv]]></category>

		<guid isPermaLink="false">http://blog.hooqy.com/?p=318</guid>
		<description><![CDATA[Some advertisers complain with us that the bid prices of some popular keywords are higher than others. We understand that this issue occurs in keyword targeting ad network including Hooqy. When keywords yield high conversion rates, the advertisers are willing to bid higher. As a result, the bid price is controlled by the market, not [...]]]></description>
			<content:encoded><![CDATA[<p>Some advertisers complain with us that the bid prices of some popular keywords are higher than others. We understand that this issue occurs in keyword targeting ad network including Hooqy. When keywords yield high conversion rates, the advertisers are willing to bid higher. As a result, the bid price is controlled by the market, not by the ad networks.</p>
<p>To bid keywords at lower cost, we suggest our advertisers to use misspelled keyword strategy. You can use misspelled search terms and keywords that can be spelled in a number of ways, such as geographically different UK and US spellings. These terms, while highly searched, may not be used for many advertisers and therefore give your campaign a competitive edge.</p>
<p>Wrong spelling in Internet search is a pretty common thing in the internet. Bidding for misspelled keywords make sense if you want to lower the price and get the same impression of spelled keywords. As you know, PPC and PPV advertising charge you a certain amount per click/per view and this amount varies depending on the competition among advertisers for certain keywords. For example, if Hooqy may charge your $10 for the keyword ‘diabetes’, the bid for its misspelled alternative will be a lot cheaper (something like $2 or so per click).</p>
<p>This is an excellent mechanism to tap into a percentage of search users who make typos at a lower cost.</p>
<p>Some advertisers will question us whether misspelled keywords are really useful or not. Although English is a global language, the number of people who claim English as their first language is still a small percentage of total Internet users. According to statistics, hardly 8% of the world population use English as their first language. According to our research, there is 32% lead generation which are converted by misspelled keywords.</p>
<p>Misspelled keywords can be useful and allow your campaign to:</p>
<p>1. Target visitors that are commonly misspelled, for instance ‘camra’ instead of ‘camera’<br />
2. Get good traffic from profitable popular search terms that have low levels of competition<br />
3. Capture regional spelling variations, eg. both UK and US spellings of words such as ‘optimisation’ (’optimization’)</p>
]]></content:encoded>
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		<title>﻿What Google Really Cares About</title>
		<link>http://blog.hooqy.com/2009/google-cares/</link>
		<comments>http://blog.hooqy.com/2009/google-cares/#comments</comments>
		<pubDate>Sat, 14 Mar 2009 17:55:19 +0000</pubDate>
		<dc:creator>hooqy</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[search engine]]></category>

		<guid isPermaLink="false">http://blog.hooqy.com/?p=209</guid>
		<description><![CDATA[﻿So what does the mammoth search engine Google really care about?  This is a very important question if you plan to get traffic from the largest search engine.
In a nutshell, they care about giving visitors the best search results possible. This ensures people keep using Google and makes Google wealthy.
But how does Google determine [...]]]></description>
			<content:encoded><![CDATA[<p>﻿So what does the mammoth search engine Google really care about?  This is a very important question if you plan to get traffic from the largest search engine.</p>
<p>In a nutshell, they care about giving visitors the best search results possible. This ensures people keep using Google and makes Google wealthy.</p>
<p>But how does Google determine which sites have quality information and which sites don’t?</p>
<p>While Google’s algorithm is constantly being refined there are a few things that stay pretty consistent.</p>
<p>Thanks to the Google Toolbar, Google Analytics, and Google AdSense they are able to track visitors’ behavior on almost every website on the Internet.</p>
<p>They track how long the average visitor stays on a given website. The longer a visitor stays, the better the content must be.</p>
<p>They track how many pages the average visitor visits before leaving. Again, the more pages the better unless the visitor went to many pages in a very short amount of time. This would indicate that the visitor couldn’t find what they were looking for or the content didn’t capture the visitor’s interest.</p>
<p>Google also tracks bounces. A bounce is where a visitor leaves a site after visiting only 1 page.</p>
<p>Too many bounces are harmful to site’s rank in Google. Google records your IP address when you visit a site and therefore can tell when you return to the site. Google keeps close tabs on return visitors. Return visitors are a major indicator that the site has useful and relevant content that is most likely updated regularly.</p>
<p>Some of the sites with the biggest number of return visitors are news related sites like digg.com, cnn.com, or social sites like facebook.com, myspace.com, etc.</p>
<p>Google also favors site’s that have information added to them on a continuing basis.</p>
<p>People have known this for a while and in some cases have tried to keep their website updated regularly by putting up content that was copied from another site.  In response to this Google has developed a duplicate content filter which does a pretty good job at determining if content is unique or if it was copied from another site.  If content has been copied to several sites Google can usually determine which first site first posted the content and will frequently ignore the sites that copied the content.</p>
<p>So the morale of the story is this: If you want to rank high in Google and get traffic then make a site that has useful information not copied from somewhere else. Give people a reason to stay at your site and look around. Give people a reason to come back. In short, provide visitors with something of value.  The more value you provide, the higher you rank.</p>
]]></content:encoded>
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		<title>Pagerank 7 in 200 days</title>
		<link>http://blog.hooqy.com/2009/pagerank-7-200-days/</link>
		<comments>http://blog.hooqy.com/2009/pagerank-7-200-days/#comments</comments>
		<pubDate>Sat, 28 Feb 2009 18:06:42 +0000</pubDate>
		<dc:creator>hooqy</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[pagerank]]></category>

		<guid isPermaLink="false">http://blog.hooqy.com/?p=206</guid>
		<description><![CDATA[CREATING A SITE OF MASSIVE INFLUENCE
1. Raid a few webhosts that allows you to buy domains on cheap. I’d recommend godaddy.com or doteasy.com Purchase at least 40 domains across dierent C Class IPs. The .info , .mobi and .biz variety go for a dime a dozen. Register them and build up a single page on [...]]]></description>
			<content:encoded><![CDATA[<p><strong>CREATING A SITE OF MASSIVE INFLUENCE</strong></p>
<p>1. Raid a few webhosts that allows you to buy domains on cheap. I’d recommend godaddy.com or doteasy.com Purchase at least 40 domains across dierent C Class IPs. The .info , .mobi and .biz variety go for a dime a dozen. Register them and build up a single page on each one. Fill the pages with quality content. No scraped info or you’ll get deindexed. Your bucks would go down the drain faster than cash at a casino. Hire a ghostwriter if you must.</p>
<p>2. Create backlinks to each of these sites from domains that wield extremely high pagerank. It’s easy to accomplish with Netscape.com and NewsVine.com. Now before you get all excited, understand that this tactic will work if you judiciously pick protable tags. The tag business ranks a whopper of a pagerank 7 at netscape. (http://www.netscape.com/tag/business). Listing your 40 domains under this directory gets a pagerank 7 backlink!</p>
<p>3. Amp the power. List your domains at DMOZ and Relmaxtop.com . You’ll garner at least a Pagerank 4 backlink to each site.</p>
<p>4. Post meaningful comments on one or two blogs listed here: courtneytuttle.com/blogs-that-follow/ These blogs have the NoFollow attribute disabled, allowing you to suck in more PR to each of your domains.</p>
<p>5. Post meaningful comments on mattcuts.com, pearsonied.com and scobleizer.com. Google ranks these sites at pagerank 8+. If your sensible comment is approved, you get more rank boosting.</p>
<p>6. Use this string in google search box to nd high credibility .edu blogs where you can get quick backlinks from: [[site:.edu inurl:blog "post a comment" -"comments closed" -"you must be logged in" "Your-Key-Word"]] If your link appears on a .edu domain, Google accords your mucho respect. In spades. Ensure you write MEANINGFUL comments on these .edu sites, or I’ll disown you and send the Italian Maa to kick your arse and sink you in the Ganges.</p>
<p>7. Wait for the next PageRank update. Twiddle your thumbs and get fat on some MacDonalds quarterpounders to pass the time.</p>
<p>8. Et Voila! After the next update, the Google Toolbar will indicate that ALL your 40 sites have achieved a shiny PageRank 3 or 4. Man, wasn’t that easy?? (FYI, google updates pagerank every three months or so)</p>
<p>9. Now that your sites wield considerable persuasive inuence, I want you to create three new domains and have all original 40 sites link to these.</p>
<p>10. Wait for the next pagerank update and BAM! The three new domains now ex a Pagerank 5!. Hallelujah!! But wait. You don’t want a lousy 5. You want at least a seven. So what you do is to create two new domains and have the three pagerank 5s link to that.</p>
<p>11. Wait again. (do you get the pattern here?) Suck on some fries. Get more girlfriends. Take up racing. Then at the next pagerank update, the Google Tool Bar will bring you news that will wet your pants: GOODGRACIOUSGLORIOUSGOD! The two new domains are now Pagerank 6!! Wait. Were not done yet. I want you to create a new domain. And guess what? I want you to link the two pagerank 6 sites to your new domain.</p>
<p>12. Wait again. Nuninuninu. By now you should have 10 girlfriends and boast a nice paunch from all those quarterpounders. But so what? After the next pagerank update, your new domain should now be a gloriously persuasive Pagerank 7. Ahh. Now you can kick back and relax. Because with this single website, any other website you link to will be transformed into an instant Pagerank 6. Everyone knows that sites these stellar command unbelievable advertising power. So what you do from here well, it’s up to your imagination.</p>
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		<title>SEO Sitemaps Give Websites a Boost</title>
		<link>http://blog.hooqy.com/2009/seo-sitemaps-give-websites-boost/</link>
		<comments>http://blog.hooqy.com/2009/seo-sitemaps-give-websites-boost/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 18:05:54 +0000</pubDate>
		<dc:creator>hooqy</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Website Promotion]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[sitemap]]></category>
		<category><![CDATA[web promotion]]></category>

		<guid isPermaLink="false">http://blog.hooqy.com/?p=195</guid>
		<description><![CDATA[A lot of web pages will find an SEO sitemap useful in improving their performance.  SEO stands for search Engine Optimization the process that aims to create or revise Internet sites so that it can be better found by search engines.  The objective of SEO campaigns is to have websites appear in the [...]]]></description>
			<content:encoded><![CDATA[<p>A lot of web pages will find an SEO sitemap useful in improving their performance.  SEO stands for search Engine Optimization the process that aims to create or revise Internet sites so that it can be better found by search engines.  The objective of SEO campaigns is to have websites appear in the top listing or first results page of search engines.</p>
<p>Internet search engines, such as Google and Yahoo, maintain a very large database of Web pages and available files.  To do this, they devise a program called a web crawler, or spider.  This software automatically and continuously surfs and hunts content in the Web. Pages that the spider finds are retrieved and indexed according to text content, giving more weight to titles and paragraph headers.  Spiders never stop navigating the web from page to page, to index the relevant content of the Internet.  Besides looking at the text of titles and headers, some programs are able to identify default tags and keep a library of these page keywords or key phrases in the index.</p>
<p>When a user connects to the Internet types a query, which is automatically interpreted as keywords, the search engine scans the saved index and creates a list of web pages that is most appropriate to what the user is searching for.  </p>
<p>SEO will use all the combined techniques of keyword analysis, smart code, good content literature, link popularity study and website organization to place the subject web page as high as possible in the list of search results in search engines. Web pages displayed on the top of results pages are assumed to get the most attention, and therefore, opportunity for earnings for web businesses and pages with sponsor links.</p>
<p>Search engines usually return a list of results ranking pages according to the number of Internet sites linked to them.  Results can be classified as organic, or sponsored links.  Sponsored links are shown prominently because their creators or agents paid the search engine.  Sponsored links are the main source of income of search engines.  Organic search results are the lists of actual results from the engines index and are directly related to the keyword typed in the request. </p>
<p>One of the more effective techniques of SEO is the creation of a well-organized site map in a website. Since the site main page and other content are directly linked to a site map, spiders can more easily move through the website, identify the key words of the content, and index these for a search engine. This is where the SEO sitemap helps the website creator or administrator.</p>
<p>Site maps are usually pages filled with links. These are shown as tables or lists, although lists are generally more effective.  Writing code for SEO sitemaps is very easy and simple to format and maintain.  These are ideally basic HTML pages with default tags, logical titles and keywords scattered in the Meta description. Introduction areas can contain more of the keywords. The site should have a main heading for every directory. </p>
<p>A simple list layout helps reduce unnecessary tags. Some spiders give more weight to the following, than text in the normal body of the webpage:  heading text, content within link elements, text nearer the top of the page and the text written for a link. Therefore, writing the keywords and links in these areas could somehow move up the web page ranking.  This goes for SEO sitemaps as well.</p>
<p>Web sites should be designed consistently, so navigation models should follow the flow of the site map. Therefore, the first section in the site map should be the first link in the navigation bar.  </p>
<p>In an SEO Sitemap, and most pages, the headings contain title attributes where more key phrases in the site map can be added. Keywords are generally well chosen and written in the body of a webpage.  However, in an SEO site map with little text, key words should be added as much as possible.  As much as possible, web links should follow web page titles, and must undergo SEO during coding.  Care must be exercised not to cram the page with keywords and links, or the page will be interpreted as blatant spamming and not receive any traffic at all.</p>
<p>There is no way to guarantee that a website will be shown in the topmost ranking of &#8220;organic&#8221; search results for an extended period of time.  However, smart and responsible SEO sitemap techniques can be used to place the website high up in the search position.  Regular monitoring and adjustment of the SEO Sitemap and search results would ensure that a website is kept near the top ranking and receiving lots of web user traffic.</p>
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		<title>PPC Advertising for Maximum Web Promotion</title>
		<link>http://blog.hooqy.com/2009/ppc-advertising-maximum-web-promotion/</link>
		<comments>http://blog.hooqy.com/2009/ppc-advertising-maximum-web-promotion/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 17:52:09 +0000</pubDate>
		<dc:creator>hooqy</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Website Promotion]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc advertising]]></category>
		<category><![CDATA[web promotion]]></category>

		<guid isPermaLink="false">http://blog.hooqy.com/?p=193</guid>
		<description><![CDATA[Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?
Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on [...]]]></description>
			<content:encoded><![CDATA[<p>Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?</p>
<p>Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing. </p>
<p>One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business. </p>
<p>Here are the benefits of PPC advertising are:</p>
<p>1. You need not be a genius in computer and technology to be able to run this ad campaign.<br />
2. Immediate results are seen after a few days.<br />
3. No need to make a website conform to the SEO rules.<br />
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.<br />
5. You can make use any search engine available.<br />
6. You can type in any keyword you like.</p>
<p>Cons of PPC advertising includes:</p>
<p>1. Fixed payments every month to the search engine you choose.<br />
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.<br />
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.<br />
4. This advertising can only be used temporarily because it is difficult to handle in the long run.<br />
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.</p>
<p>But how exactly PPC advertising can increase traffic, leads and sales?</p>
<p>PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.</p>
<p>INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.</p>
<p>CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.</p>
<p>PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry.  These networks have a list of websites of the publishers where the ads will be placed.</p>
<p>Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.  </p>
<p>In PPC advertising, what are important are the keywords and phrases. You have to select at least ten &#8220;very specific&#8221; keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad&#8217;s promise &#8211; but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.</p>
<p>You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.</p>
<p>PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.         </p>
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		<title>Using Ping-o-Matic to index your websites</title>
		<link>http://blog.hooqy.com/2009/pingomatic-index-websites/</link>
		<comments>http://blog.hooqy.com/2009/pingomatic-index-websites/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 04:54:45 +0000</pubDate>
		<dc:creator>hooqy</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[ping o matic]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.hooqy.com/?p=183</guid>
		<description><![CDATA[This is the best method so far to get indexed by the search engines really fast. Sometimes this trick can make your blog and website listed just in 23 hours! (This is the result of one friend of mine).
I never really counted the time but all I know, with this little trick you will get [...]]]></description>
			<content:encoded><![CDATA[<p>This is the best method so far to get indexed by the search engines really fast. Sometimes this trick can make your blog and website listed just in 23 hours! (This is the result of one friend of mine).</p>
<p>I never really counted the time but all I know, with this little trick you will get indexed by all major search engines really fast!<br />
Now I want to put your attention on this amazing website called <a href="http://pingomatic.com/">Ping-o-Matic</a>.</p>
<p>We need to ping your blog to notify all major search engines about your changes made to the blog. This is 1st time we will ping your blog so, basically it will notify search engines about the creation of your blog.</p>
<p>The magic of this method is that there is a lot of chances you static website will be indexed along with the blog since the blog is a subdomain of the static website. In most of cases the domain and subdomain will get listed straight in a row, so if your main domain is #4th , then your blog will be at the #5th spot.</p>
<p>Now you see the whole power of this system? I can tell you this is so powerful that sometimes you don’t even have to mess about building backlinks. Especially you don’t want to waste your time building tons of backlings from not relevant blogs with low page rank.</p>
<p>The important bit you have to keep in mind is that you have to build content on your main website before ping-ing your blog which is placed on the sub-domain. One more thing you can make is to install wordpress blog on to the one of your secondary pages and use Ping-o-Matic to ping this page. For example blog.your_main_domain.com.</p>
<p>Now go to the http://pingomatic.com/, fill in these columns. In “blog name” box you need to put your blogs name, this was your main keyword either some phrase containing your main keyword. </p>
<p>Second thing is URL of your blog, just put the domain of your blog.</p>
<p><a href="http://blog.hooqy.com/2009/pingomatic-index-websites/screenhunter_4/" rel="attachment wp-att-184"><img src="http://blog.hooqy.com/wp-content/uploads/2009/02/screenhunter_4-300x215.jpg" alt="ping o matic" title="ping o matic" width="300" height="215" class="aligncenter size-medium wp-image-184" /></a></p>
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		<title>Researching Keywords Tips</title>
		<link>http://blog.hooqy.com/2008/researching-keywords-tips/</link>
		<comments>http://blog.hooqy.com/2008/researching-keywords-tips/#comments</comments>
		<pubDate>Fri, 26 Dec 2008 18:27:05 +0000</pubDate>
		<dc:creator>hooqy</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Google Trends]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[problogger]]></category>
		<category><![CDATA[research keywords]]></category>

		<guid isPermaLink="false">http://blog.hooqy.com/?p=161</guid>
		<description><![CDATA[﻿Researching Keywords For What&#8217;s Hot Right Now
Finding keywords for what topics and events internet users are searching for now is easy.  You can use Google Trends http://www.google.com/trends/hottrends which will tell you hot keywords as it updates all day long.  Other methods include subscribing to Google News Feeds http://news.google.com and news feeds from top sources in [...]]]></description>
			<content:encoded><![CDATA[<p><strong>﻿Researching Keywords For What&#8217;s Hot Right Now</strong></p>
<p>Finding keywords for what topics and events internet users are searching for now is easy.  You can use Google Trends <a href="http://www.google.com/trends/hottrends">http://www.google.com/trends/hottrends</a> which will tell you hot keywords as it updates all day long.  Other methods include subscribing to Google News Feeds <a href="http://news.google.com">http://news.google.com</a> and news feeds from top sources in your niche.<br />
<span id="more-161"></span><br />
<strong>Researching Keywords that Will Be Searched For</strong></p>
<p>There&#8217;s actually no away of completely predicting what others will be searching for in the coming weeks/months/season.  </p>
<p>However, this is one of the best SEO tactics you may have never heard of.  The tough part, as said, is that there&#8217;s no magic tool that will tell you what terms will be searched for.</p>
<p>One tactic you could use is to capitalize on traffic during Christmas time.  There are entire sites dedicated to baking during the holiday season, etc.</p>
<p>Go to Google Trends and search something seasonal like Christmas Recipes.</p>
<p>Case Study:</p>
<p>Recently we help a client to design a landing page for Christmas Promotion and got a ton of traffic in the month of<br />
November and December.  We also got more lead at the same time.  How did we know these things would be popular?  We used Google Trends:</p>
<p><a href="http://www.google.com/trends?q=christmas+product&amp;ctab=0&amp;geo=all&amp;date=all&amp;sort=0">http://www.google.com/trends?q=christmas+product&amp;ctab=0&amp;geo=all&amp;date=all&amp;sort=0</a></p>
<p>Case Study:</p>
<p>ProBlogger.net&#8217;s Darren Rowse claims he began hitting the 1,000 visitors a day mark when he began predicting what terms will be searched:</p>
<p><a href="http://www.problogger.net/archives/2007/09/13/getting-to-1000-visitors-a-day-when-to-go-pro- net-or-com-and-lonely-bloggers-reader-questions-answered/">http://www.problogger.net/archives/2007/09/13/getting-to-1000-visitors-a-day-when-to-go-pro-<br />
net-or-com-and-lonely-bloggers-reader-questions-answered/</a></p>
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		<title>SEO Made Simple &#8211; 4 Crucial Steps To First Page Listings On Google</title>
		<link>http://blog.hooqy.com/2008/seo-made-simple-4-crucial-steps-to-first-page-listings-on-google/</link>
		<comments>http://blog.hooqy.com/2008/seo-made-simple-4-crucial-steps-to-first-page-listings-on-google/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 05:34:40 +0000</pubDate>
		<dc:creator>hooqy</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[keyword phrases]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[SEO principles]]></category>
		<category><![CDATA[target keywords]]></category>

		<guid isPermaLink="false">http://blog.hooqy.com/?p=113</guid>
		<description><![CDATA[It&#8217;s the most coveted position to be in, it&#8217;s also the most lucrative when you&#8217;ve got something to sell or a red hot topic to discuss with ways to earn revenue through simple Hooqy ads or affiliate programs listed on your page&#8230;
&#8230;I am of course, talking about being on page #1 on Google.
It&#8217;s also very [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s the most coveted position to be in, it&#8217;s also the most lucrative when you&#8217;ve got something to sell or a red hot topic to discuss with ways to earn revenue through simple Hooqy ads or affiliate programs listed on your page&#8230;</p>
<p>&#8230;I am of course, talking about being on page #1 on Google.</p>
<p>It&#8217;s also very hard for many search terms, due to the inability to know what factors will propel you to such a lucrative position.</p>
<p>However, even though we don&#8217;t know Google&#8217;s complex code for how it decides to rank pages in its listings, we do know enough to find our own way there by using some tried and tested techniques, all thanks to the growth of Web 2.0, advanced keyword tools and some timeless SEO principles that cannot be denied by any search engine&#8230;</p>
<p><strong>Step 1 &#8211; Make your site shine first</strong></p>
<p>Your website needs to be easy to navigate, easy to read and interact with and of course have some quality, unique content. There&#8217;s plenty of ways to create websites on the fly these days and in terms of ease of use I would recommend using a Word Press blog installed on your domain to make the site good looking, easy to navigate and of course search engine friendly.</p>
<p><strong>Step 2 &#8211; Add quality content</strong></p>
<p>This is what the web is all about and you&#8217;ll find that the most valuable and worthwhile content will always find its way to the top of the search engines for relevant terms all on its&#8217; own. People will naturally link to your site, plus the more content you add, the more chances you&#8217;ll have of being found on hundreds of different keyword searches.</p>
<p><strong>Step 3. Target some good keywords</strong></p>
<p>When creating content, target specific keywords that you want to be found for. The more competitive keywords may be hard to rank for at first (whilst your site is still new and has no authority) but you can get found for less competitive keywords with a little effort. You should include the keywords in your page title, opening paragraphs and throughout the entire page. You might want to include the keyword in the Meta descriptions too, although there&#8217;s less evidence that this actually makes a difference these days.</p>
<p><strong>Step 4. Keyword rich back links</strong></p>
<p>This is the biggie in terms of getting ranked well, especially for your chosen keyword phrases.</p>
<p>There&#8217;s a difference between getting some simple links back to your home page, and having other authority sites linking back to your page using proper keyword rich anchor text to specific pages on your site. </p>
<p>Ultimately, don&#8217;t fall for the hype about SEO and overnight rankings. The reality is, the most stable rankings will take time to appear but once they are there, you can expect a lot of traffic and sales as a result.</p>
<p>SEO is just one part of getting traffic to your site you&#8217;ll be pleased to know that there is a wealth of other lesser talked about strategies to get sheer amounts of traffic in a few days or weeks, which lasts for a very long time to come.</p>
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		<title>Pay per click advertising</title>
		<link>http://blog.hooqy.com/2008/pay-click-advertising/</link>
		<comments>http://blog.hooqy.com/2008/pay-click-advertising/#comments</comments>
		<pubDate>Sat, 13 Dec 2008 03:48:21 +0000</pubDate>
		<dc:creator>hooqy</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Pay per click advertising]]></category>
		<category><![CDATA[pay per click campaign]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://blog.hooqy.com/?p=107</guid>
		<description><![CDATA[When this first came out, the prices were insane. Then the prices dropped like a rock and Google was just the best place to advertise. Then, Google got too big for its own shoes
and we’re back to where we started. Keywords that used to cost 7 cents per click are now going for 40 cents [...]]]></description>
			<content:encoded><![CDATA[<p>When this first came out, the prices were insane. Then the prices dropped like a rock and Google was just the best place to advertise. Then, Google got too big for its own shoes<br />
and we’re back to where we started. Keywords that used to cost 7 cents per click are now going for 40 cents to $1 or more.</p>
<p>Okay, maybe for those of you who don’t know what pay per click advertising is, I should give a brief, but by no means a complete definition as pay per click can get very complicated.<br />
<span id="more-107"></span><br />
Pay per click advertising is the method by which advertisers pay a particular search engine, such as Google, Yahoo, etc., a certain amount of money for each visitor that is sent to the advertiser’s website.</p>
<p>Pay per click advertising rules change so often that there is just no way to keep up with the changes. A book written tomorrow is outdated in a month.</p>
<p>So, we’re going to take a different approach to pay per click advertising. Instead of trying to teach you every little thing about it, we’re going to give you a guideline of rules to follow that must NEVER be broken. If you do JUST this much, then the rest of it won’t matter. Why? Because regardless of what anyone tells you, pay per click advertising is very hard to make profitable these days. There are too many problems with it.</p>
<p>Here are the main problems.</p>
<p>1. Cost per click costs are unpredictable from one day to the next<br />
2. Because of the problem of click fraud, too much of your costs are basically thrown in the trash.<br />
3. Each search engine has a different setup which makes trying to teach you HOW to set up a campaign totally futile.<br />
4. Most search engines have very little control options as far as WHO you want your ad to be seen by, such as ONLY English speaking people.<br />
5. Most search engines require you to pay up front even before you get the clicks, at least for the first month or for so many clicks. For example, Hooqy makes you deposit $20 up front, so you better make sure you get enough clicks to use it up or the money is thrown away. There are NO refunds.</p>
<p>These are the main problems. Believe me, there are more. My point is this. If you see any book teaching you HOW to beat pay per click, run for the hills because ultimately, very little of what’s in those books is going to make much difference…Not today.</p>
<p>But like I said, there are certain things you need to know that will at the very least save you money.</p>
<p>The most important thing is to take the selling price of your product, whatever it is, and figure out how much it is going to cost you to make 1 sale.</p>
<p>How do you do that? Simple.</p>
<p>If you’re selling a tested affiliate product (not your own product) then the industry average is 1 sale for every 100 clicks.</p>
<p>So, if your product sells for $49 and you get a 50% commission on that $49 sale, then your earning per sale is $24.50.</p>
<p>If it costs you 10 cents per click and you make 1 sale for every 100 clicks, then 100 clicks will cost you $10.00. That means your profit is $14.50.</p>
<p>However, if it costs you 30 cents per click to sell your product, then 100 clicks will cost you $30 and you’ll actually LOSE $5.50 for every sale. So in that case, pay per click advertising doesn’t pay well enough to use it to promote your product.</p>
<p>So, the key to all this is to figure out what it’s going to cost you per click to advertise your product.</p>
<p>That is where this gets VERY involved.</p>
<p>Here are the basic things you need to know. When selling ANY product using pay per click advertising, your results are all going to be based on the keywords you use. All bidding for<br />
position (where you land on the search engine page) is done by keywords. For example. Let’s say you are selling a natural cure for acne. If it’s a product being sold that is made by another company in which you are an affiliate for, email the company and ask them what<br />
keywords you should be bidding on to sell their product. If you can’t get a hold of the company, don’t panic. The keywords will be listed in the source code of their HTML on their sales page. Just view this source code and see what keywords they’re using. These are the keywords you want to use when setting up your pay per click campaign.</p>
<p>To find out how much these keywords are going to cost you, you first want to decide what positions you want to land in on the search engine results page. And no, you DON’T want to be in position 1.</p>
<p>Why? Because the freebie seekers will eat you alive. You want to fall between positions 7 and 12. Those are the BEST positions to fall in between to make the most sales for the least amount of money.</p>
<p>After you decide on the positions you want to fall in, you then have to figure out how much you’re going to have to spend per click to achieve those positions. This is trial and error.</p>
<p>What you do is go to the pay per click site’s cost estimator, if they have one, and start putting in some amounts for the keywords you want. Start with 10 cents per click. If 10 cents per click only lands you between positions 12 and 20, then you’re going to have to raise it up a bit until you fall between positions 7 and 12. Let’s for argument’s sake say it costs you 15 cents per click to get between positions 7 and 12. That means, 100 clicks is going to cost you $15.00. That means you have to be making at least $15.01 per sale or it doesn’t pay to do this.</p>
<p>But…</p>
<p>Making a penny a sale is a joke. You want to make at least 100% over the cost of the sale. So if it’s going to cost you $15 to make 1 sale, then you need to be paid a commission of at least $30 for that sale. If you’re not, then selling that product using pay per click is not<br />
worth it.</p>
<p>There you go. I have just taken the most complicated advertising system in the world and simplified it down to this.</p>
<p>Here are the steps.</p>
<p>1. Pick a product to sell.<br />
2. Pick a pay per click search engine to use.<br />
3. Get the keywords needed for the product.<br />
4. Figure out how much it will cost PER CLICK to promote that product, shooting for a position of 7 through 12.<br />
5. Figure out how much profit you will make based on 1 sale per 100 clicks.<br />
6. If the profit is less than 100% then do NOT use pay per click to<br />
promote this product.</p>
<p>I just saved you about $49 on useless pay per click books.</p>
<p>If you need a list of pay per click sites, here are the best ones according to their Alexa rank. There are plenty more, but they get such little traffic that it’s not worth using them. </p>
<p>The number to the right of the pay per click site name is their current Alexa rank as of<br />
this printing. These do change daily, but shouldn’t change too much.</p>
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