Hooqy Media Blog

According to star-telegram.com, internet advertising outlook is reduced for the next four years.
EMarketer now estimates that U.S. advertisers will spend $25.7 billion on the Internet next year — about $2.7 billion, or 10 percent, less than it predicted three months ago.

From theaustralian.news.com.au, the advertisers will be pouring money into search advertising in unprecedented numbers as they look down the barrel of the economic crisis.
“Frost & Sullivan expects this shift will be particularly driven by the slowing of marketing activity as a whole in Australia, with search advertising offering greater cost-effectiveness during the downturn.” The company [...]